GOODNESS-LEVEL DEPENDENT WORD-ORDER EFFECT IN PREFERENCE COMPARISON: SEMANTICS IS AN IMPORTANT FACTOR
HellstrÃ¶m (2003) and Englund (2008) found a goodness-level dependent word-order effect (WOE) forÂ preference judgmentâ€“a tendency to prefer the left (first read) of two good alternatives and theÂ right (second) of two bad ones. Stimuli were spaced horizontally, and participants indicatedÂ preference by choosing one of several written statements (e.g., â€œapple I like more than pearâ€). TheÂ results were described as being due to a higher weight for the left/first stimulus than for theÂ right/second. In the present study, Experiment 1 was similar to the previous studies, except thatÂ the stimuli were spaced vertically. In Experiment 2, stimuli were spaced horizontally, butÂ preference was indicated by symbols instead of statements. The results of Experiment 1 essentiallyÂ replicated the earlier findings, with a higher weight for the upper (first read) stimulus, butÂ those of Experiment 2 did not. These results suggest that the semantic structure of the preferenceÂ statements is an important factor behind the goodness- level dependent WOE.