ORDER PREFERENCES AS A FUNCTION OF SIZE AND ORIENTATION OF THE DISPLAY

  • Thomas Schinauer
  • Thomas Lachmann

Abstract

Proposing a mere paper-and-pencil strategy for studying population stereotypes, Smith(1981) demonstrated that most subjects prefer to label the quadrants of a circle by using theWestern "reading convention" (left-to-right, top-to-bottom). In this paper, problems ofgeneralization and analysis of this order preference are discussed. A replication of Smith‘s(1981) study and two further experiments were conducted which showed that display-controlcompatibility may be influenced by physical constraints such as size and orientation of thedisplay. A mere paper-and-pencil strategy might therefore be not sufficient. Instead anapproach considering the influence of embodiment is suggested.
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