A new perspective on visual word processing efficiency

  • James T. Townsend
  • Joseph W. Houpt

Abstract

As a fundamental part of our daily lives, visual word processing has received much attention in the psychological literature. Despite the well established perceptual advantages of word and pseudoword context using accuracy, a comparable effect using response times has been elusive. Some researchers continue to question whether the advantage due to word context is perceptual. We use the capacity coefficient, a well established, response time based measure of efficiency to provide evidence of word processing as a particularly efficient perceptual process to comple- ment those results from the accuracy domain.

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