REPRESENTATIONAL MOMENTUM AS A NEW GESTALT PRINCIPLE
Gestalt principles of perceptual grouping have been considered to reflect dynamic aspects of mental representation. Another phenomenon considered to reflect dynamic aspects of mental representation is representational momentum (when memory for a target is shifted in the direction of target motion), and similarities of consequences of Gestalt principles of perceptual grouping and consequences of representational momentum are discussed. These similarities involve (a) displacement in remembered location, (b) reflection of environmental regularities, (c) decreases in the amount of information to be processed, (d) bases in isomorphism, (e) contributions to aesthetics and artistic expression, (f) effects of context, (g) production of laboratory-based illusions, and (h) automaticity of application. It is concluded that representational momentum represents a new class of Gestalt principle.