WITHIN BLOCK HABITUATION DETERMINES THE EMOTIONAL STROOP EFEECT
In the emotional Stoop task, people name the ink color of words. The words come from two categories, emotion items and neutral items. It is typically found that it takes longer to name the ink color of emotion items than that of neutral items, the emotional Stoop effect (ESE). Virtually all studies of the effect used a small set of words in each category that were repeatedly presented. We argue that this design entails a great amount of habituation, thereby compromising the ESE.