ASSOCIATION BETWEEN COLORS AND EMOTIONS BY MEANS OF WORDS AND FACE ICONS

  • Fumiyo Takahashi
  • Yasuhiro Kawabata

Abstract

Color plays an important role in visual communication. In this study we examine theassociation between emotional words, as well as face icons, and colors. In our experiment,participants were first presented with 7 words used to express 7 basic emotions, respectively,as defined by Ekman and ’no emotion’, and asked to choose colors from a color palettepresented on an LCD display to associate with the words. The same color associationprocedures were also applied to a set of face icons designed to represent 7 basic emotions.The color palette with 130 colors was designed based on the PCCS color system concept.From the results, some associations between colors and emotions were found.
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